I have always felt that the word "custom" means a product that is unique to the customer and different than those that are mass produced in a factory. Whether its a custom shotgun, custom set of golf clubs, or a special custom piece of furniture, each "custom" item is one of a kind unique to the person it's being made for.
BEAVERBUILT Custom Fly Rods are simply that... "handcrafted one at a time" with "attention to detail" and "performance & aesthetic enhancements" that make every BEAVERBUILT Custom Fly Rod unique for the flyfisher-man/woman it's crafted for. Correctly locating the rod spline/spine, carefully modifying the guide size & spacing, oversized tip-tops, threaded removable fighting butt, and specific cork grip & reel seat selection tailored to the customer all dramatically improve the fly rod's performance. Personalized name or inscription in the rod signature area, selection of thread color & wraps, adding a pheasant feather inlay, and specific cork grip & reel seat selection all contribute to the enhanced aesthetics of your BEAVERBUILT Custom Fly Rod. learn more